Well I have mention this some already but that’s such a tricky and a very important step for a successful ad campaign. OK I cant be a carpenter maybe (well try me!!!) or I cant be a lawyer (don’t ever mess with me man) But at least I can understand the business and their needs and customer needs after some amount of time such as talking with owner or employees or hanging out some 1 hour, 2 hours, 1 day I mean of course depends how good they talk to me or How really hard their customer buyer funnel, it may be more deeper for use if I can invest enough time on it.
Its important to know what level of buyer funnel people if they land on a correct page that they wanted to see! If somebody wants to buy a glass and you keep sending them a page talking about how many employee or return policy that’s not gonna work out they will leave! Or vice versa if somebody wants to learn more information before start to trust you and your business if you really exist and if you guys are really good with customer reviews! And you keep pushing them to buy that service from you! let me tell you something that relationship not gonna work out! he/she not gonna buy it. So this topic comes down to an another topic of keyword setup because we basically feel customers by the keywords we use to get trigger by the query.