I use Paid or Free version of 3rd party systems on any Offline Content Base or Online Full Page Base ONPAGE Keyword increase or decrease adjustment with single and double keyword optimization.
So I can make rank report and research to work on their perfect seo compatible content information by language and their location that we want to get ranked.
I can track one by one keyword base so I can check if keywords are popular or how I suppose to use my keyword density to get better ranked.
The competition report is very important because even if we are perfect still there are other companies perfect too!!! So that is how I make research on other competition companies and their seo compability.
There are even more technical details on a content in pages with tf-IDF etc. so I try to find optimum level on a page.